How three Consumable Industry B2B online retailers use predictive data to increase customer retention.
Whether you’re deploying a B2B or B2C marketing strategy, one thing remains the same - no two customers are alike.
Because of this, personalized email campaigns are important for B2B and B2C marketers alike, and can have a substantial impact on customer retention.
We've compiled campaigns from three of our B2B clients (POS Supply Solutions, MyBinding.com and USCutter) who have leveraged lifecycle marketing campaigns with predictive analytics to deliver smarter content to their customers at the perfect time.
With the campaigns featured in this case study, these three retailers have seen impressive results including 32% open rates, $1.41 Revenue Per Email, increased retention, and more.