Sailrite is a family-owned online retailer with a diverse audience ranging from amateur sailors to DIY enthusiasts. Through segmentation, they were able to reach each customer with relevant and timely messages.

 

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This case study explores how Sailrite segments their promotional messages and Win-Back campaigns, as well as expanded their post-purchase series for great success.

 

Download the case study to discover how Sailrite saw:

 

  • a 112% increase in opens
  • and a 220% rise in clicks

 

in comparison to their regular promotional emails during the same timeframe.

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