How Sailrite Leveraged Customer Segmentation for Increased Engagement
Sailrite is a family-owned online retailer with a diverse audience ranging from amateur sailors to DIY enthusiasts. Through segmentation, they were able to reach each customer with relevant and timely messages.
This case study explores how Sailrite segments their promotional messages and Win-Back campaigns, as well as expanded their post-purchase series for great success.
Download the case study to discover how Sailrite saw:
in comparison to their regular promotional emails during the same timeframe.