Maker of Dum Dums has Highest Day of Online Sales Ever from Data-Driven Emails
Spangler Candy is a 107 year old global candy manufacturer, making 10 million Dum Dums a day. Until Windsor Circle, they had little ability to use purchase history data in their marketing efforts to both residential and business customers.
Learn how Spangler Candy generated their highest day of online sales ever.
In this detailed case study, you'll learn:
“We sent out Windsor Circle enabled emails and the result was a 2.38x lift from our average... It was also our single highest day of revenue thus far, since our start in e-commerce in 1998.” - Jim Knight, VP Ecommerce, Spangler Candy
Windsor Circle connects Spangler Candy's ecommerce platform to their email account. Learn how any retailer can increase online sales with data-driven email.