Using eCommerce Data to Grow Email Revenue

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Spangler Candy is a 107 year old global candy manufacturer, making 10 million Dum Dums a day. Until Windsor Circle, they had little ability to use purchase history data in their marketing efforts to both residential and business customers.

 

Learn how Spangler Candy generated their highest day of online sales ever. 

 

In this detailed case study, you'll learn:

 

  • How Spangler Candy won back churning customers, with 30% open and 9% click rate (2.2 times 2013 list avg!)
  • How to thank new customers using order data, get 45%+ open rates and create repeat buyers.
  • How to maximize holiday revenue with a big spenders campaign and segmented product recommendations.
  • How Spangler Candy is building a customer engagement & loyalty program using Windsor Circle's 9 Pillars of Retention Automation Framework.

 

“We sent out Windsor Circle enabled emails and the result was a 2.38x lift from our average...  It was also our single highest day of revenue thus far, since our start in e-commerce in 1998.” -  Jim Knight, VP Ecommerce, Spangler Candy

Windsor Circle connects Spangler Candy's ecommerce platform to their email account.  Learn how any retailer can increase online sales with data-driven email.

Download the Case Study Today!