Griffin Technology saw 2x the engagement from their targeted promotional emails, and customers acquired through these emails stayed on the site nearly 80.2% longer and converted 315% more often than the site average. 

 

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Download the Griffin Technology case study and learn how to segment your customer list to see increased:

  • engagement with promotional emails
  • customer time spent on your site
  • conversions from your promotional emails

Griffin Technology, a leading online manufacturer of accessories for personal computing and digital media, had an email strategy based on weekly promotional emails with no differentiation between their customers. This case study looks at how they achieved 2x the engagement with their promotional emails over a 3 week period through segmentation.

 

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Case Study Download